Archive for the ‘Leap for Life’ Category

Why solving the obesity epidemic will hurt the economy

Food is a major source of revenue in the United States, generating more than 1,617 billion dollars in 2009. It has been reported that the U.S. produces enough food to supply each person around 4000 calories per day, nearly twice what we need.

Children eat around 350 calories more per day then they did in the 1970’s, and adults consume an additional 500 calories compared to the 70’s.

If everyone skipped one meal every day, we would be eating the same amount of food as we were 30 years ago, when obesity rates were low. However, consider the consequences of skipping one meal on the economy.

If lunch costs around 5 dollars and all Americans skipped this meal, there would be a loss of revenue exceeding 1.5 billion dollars per day (over $560 billion each year), or a 34% decrease in total revenue for the food industry. Read the rest of this entry »


True Alpha Charity Skydiving

Local Long Island media continue to promote the 2010 Global Leap for Life, focusing now on the father-daughter angle.  Check out this article in the Westbury Times!  The True Alpha message is that living life to the fullest means BOTH pushing your personal boundaries AND doing what you can to help others.  If you can combine them, as we did with this skydive charity event to raise money for LiveSTRONG, you’ve created a fantastic one-two combination!!  Now, about the Kilimanjaro mountain trek … I’m seriously mulling it over and doing my Kilimanjaro 20 Walking Climb religiously!!


Skydivers Worldwide “Leap for Life” in Support of Cancer Research!

Rick's 2010 Leap for Life

During the weekend of August 21st – 22nd, 2010, more than 70 people across the United States and Canada (including my own daughter, Lauren) took a “leap” into a whole new way of raising awareness – and money – for cancer research.  This unique show of support, solidarity – and “skydiving for a cause” – was the result of the first-ever Global Leap for Life ( – a unique fundraiser I created that succeeded in raising more than $32,000 (so far!) for LiveSTRONG/the Lance Armstrong Foundation to help in the fight against cancer.  You can watch the video of the jump right here and see lots of pictures on my facebook page!! Read the rest of this entry »


Taking Risks for Mental Toughness

The synergism of resilience, perseverance, level-headedness, and an internal locus of control is the concoction underlying mental toughness — a key component of Alpha Attitude. Sports psychologists maintain that mentally tough athletes have a higher pain tolerance, rehab quicker, and cope better with exertion. These are the play makers. Business psychologists have identified this trait as a major factor in separating those who are and are not financially successful. These are the players.

As far as I know there is no machine in the gym that makes one mentally tougher. It is also not something that is simply created through conscious choice or we all would be mental tough guys. Read the rest of this entry »


Flexing the Courage Muscle

Leaping for LifeIn an effort to once again push my own panic button, I’ll be hurling myself out of a perfectly good airplane in a few weeks to raise money for cancer research.  And I won’t be alone.  My Leap for Life charity skydive is a global event this year, and a West Coast celebrity DJ has stepped up to flex his courage muscle.

JoJo Wright, host of the nationally syndicated “JoJo on the Radio,” will join the skydivers across the globe to help raise awareness and funds in the fight against cancer. A first-time skydiver who admits he is “terrified” about the jump, Read the rest of this entry »


A NEW True Alpha Challenge BEGINS!

This past week my travel schedule brought me through the Salt Lake City airport for a 3 hour layover before my red eye home to New York.  It presented the perfect opportunity to meet with one of my facebook buddies face-to-face.  Ty Bateman is a personal trainer in a suburb of Salt Lake City and an awesome guy.  Ty drove to the airport to meet with me and talk about training, diet, his brand new fitness studio “getFITwithTY” in Tooele, and the whole True Alpha concept.  Ty’s a huge fan of Alpha Male Challenge, and he came armed with a copy of the book for me to sign and a proposition: a Challenge for folks in his area to strive to be their best … and win cash while doing it!  Read the rest of this entry »


Celebrity DJ JoJo Wright Joins “Leap for Life”

Exciting things are happening as we move closer to the 2010 Global Leap for Life! In addition to our team continuing to grow by “leaps” and bounds … our team now includes a high-profile celebrity personality who is not only committed to leaping along with us in August, but who is helping to spread the word about Leap for Life to hundreds of thousands of his followers – many of whom we also hope will join our cause, as well!

We’re thrilled to let you know that nationally syndicated radio personality JoJo Wright (a well-known disc jockey/radio personality at KIIS-FM in Los Angeles whose top-rated nightly show “JoJo on the Radio” airs in 50 markets across the country) has announced that he has joined the “Leap for Life” team – and will be skydiving for the very first time along with us in August. As part of his just-announced “Make it Wright” initiative to give back to others, JoJo has selected the “2010 Global Leap for Life” as one of the causes he feels strongly about and will be participating in this summer – and we’re so happy to have him on board.

Email me with any questions or if you need any assistance in fundraising tips and/or tools. Thanks again for your participation … and let’s get ready to take Leap for Life to even greater heights in the remaining weeks ahead!

Rick Collins


New “Leap For Life” Article Posted at

Was just alerted to another article on Rick’s upcoming “Leap For Life,” on behalf of the Lance Armstrong Foundation. contributor David Bois did an awesome job of highlighting the importance of this upcoming event.


Read the rest of this entry »


“Behind the Scenes” Interview with Rick Collins

One of the men that you can thank for this amazing blog and book is Rick Collins. I am proud to say that Rick is one of my friends and that he is truly a cool and down to earth guy. There aren’t many people that I can say would give you the shirt off their back, but Rick is one of those guys. I had the honor of interviewing him and learning who Rick Collins is as a person. Not just the lawyer and writer, but who Rick really is and what he represents. The interview at shows where Rick has come from and some of the thing’s he’s done throughout his life and amazing career, Read the rest of this entry »


Leap For Life

Leap For Life - 2010Rick’s 2010 “Leap for Life” event will take place on the weekend of August 21 – 22.  Last year’s jump was a massive success – Da Man ultimately raised over $15,000 for cancer research. This year, he’s aiming to beat that total – but he can’t do it alone, so this year’s jump will be a cooperative effort. If you’re ready to take the plunge, click here to join the fun… and practice the 4 “Cs” in the bargain.*

Of course, it can’t get done without donors, either. I kicked in $150.00 last week, and will donate more as the day draws nearer.  Yeah, money’s tight – but for me, it’s personal… I watched my father die of cancer barely a month after my son – his grandson – was born.  In addition, one of the best friends that I have in this world is a cancer survivor.  So as far as I’m concerned, cancer research is worth every dollar I can spare.

If you feel the way I do, visit Rick’s “Leap for Life” page at Please donate what you can (every little bit helps!) or sign up to make the leap yourself. It’s the True Alpha thing to do!


*Commitment, Confidence, Courage and Conscience

AMC - The Video

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